ACC School of Commerce
Martin de Tour School of Management and Economics
Account Executive,
Amex Team Advertising Limited
"The valuable period of life within four months. I really appreciated; AMEX gave me a lot of experiences that cannot find in class. I realized, not just the smart people is well accepted but a good person is more important. Amex team's society taught me many things about life"
- Vasita S.
Project
“Experiencing TV revolution with AMEX TEAM”
ASEAN Economic Community (AEC) is coming within next year. Thailand is one of the members. The AEC will transform ASEAN into a region with free movement of goods, services, investment, skilled labour, and free flow of capital. Moreover, one of the regulations of being member of AEC is every country needs to use only “Digital TV” If mentioned about “Digital TV” many people may hear the stream of information saying that Thailand TV industry will have a big changed and what is coming up next is all the question. Such as what is Digital TV, why it needs to be change and how to change from the old version of TV to Digital TV.
In reality, not everyone is going to be up to date. Some people are very weak in technology. Even though the clients themselves, some of them still have no idea about this big changed. (Digital TV in Thailand) We, on behalf of agency company, we need to inform them and make them understand what is going on in TV industry in present, because of this moment Digital TV is very popular and caught interest from everyone. It is one of the powerful channels for communicating with end-consumer.
Amex Team needs to find plan B for another suitable media to support their target consumer too. For example; if we would like to communicate with rural area people, consumer in those area need to be communicated with the media that they always consume. (Community radio, community events or newspaper) In case that we would like to communicate with first jobber or modern people, we should find others ways if they didn’t really watch TV. From the poll, we found that nowadays Gen-Y people didn’t watch TV much. So we should come up with second plan to communicate with end-consumer.
Some of the advertising needs to ask for the censor before on-air. So, if the consumer rushed or really want to launch any way, you may put it online first. (During waiting for the censor) After you were done with the censor you may find that somehow others way may work more effective in some case.
Experience sharing
- Be a staff for "Press Conference"
- Be a part of meeting
- Be a talent for TVC
- Do the CSR with client
- Shooting MV
- Doing the research (Deep interview)
Suggestion
If you want to work here you need to be
1. Self-confident; you personality is very important and also your characteristic because you need to meet a lot of high position people in many companies. You need to work with them as a team.
2. Time flexibility; Account executive most of the time they are busy. Sometimes, besides the working hour, you may still need to work. (Meeting in team, meeting with clients or even do others thing that client what you to do in order to make them satisfied, so they will be royalty to your company.)
3. Be able to work under high pressure and limited time; high quality of work within the limited time always needed in many situations.
4. Nice, friendly and good communication skills; AE needs to co-operate with others department in and out the company. So you need to be easy to talk and easy understanding.
5. Easily acclimate; You need to adapt yourself in every environment because you may face many different kinds of people and variety of careers.
Contact : Vasita S. (Mameaw)
Tel : 091-8810991
Line ID: Mameaww