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Retail Business Development,

Modernform Group Public Co., Ltd.

Project

 

My department is Retail Business Development which is a new department. So as a new department, RBD needs a lot of supporting data on making decision plus with retail business directly involves with end users, accordingly at this time, the study of consumer behavior is one of the most important things for RBD to understand and predict buying behavior of consumers in the market. It is not only concerned with what consumers buy, but also when and where they buy it, how often they buy it, when and how they buy it, and so on. As a result, the understanding of consumer behavior is crucial to succeed in the business. The better RBD understands the consumer behavior, the more sales they likely able to generate. The nature of behavior would be changed from time to time by many factors, so studying of consumer behavior could not be applied and used all the times. Furthermore, to finish a whole process and get comprehensive information with a quality would not be done within a short period of time, so creating a pattern for consumer behavior research would be the best answer for cooperative education period. This project would suggest appropriate solution for RBD to study about consumers’ shopping behavior toward residential furniture and recommending how RBD would get the data.

Experience Sharing

 

During my cooperative education at Modernform, I have participated in many projects and I have done many things that I have never expected to do before. I have supported a retail expansion project, monitored competitors’ movement, and gathered competitors’ performance records. In retail expansion project, I went to more than 10 places around Bangkok metropolitan area to survey a potential location to open new showroom and had to directly deal with landlord and real estate agency. At the beginning of that time, I have encountered several problems such as dealing with people and lack of Bangkok’s route knowledge. I have learnt that dealing business is not as easy as I thought because they would have to fight to get what they expect to get and it has to be a win-win situation. Along the way I have been supported and guided by my mentor and RBD team, I realize that teamwork is really important in real work life because almost works and project need support from either colleague in department or across department in order to achieve a goal. Apart from the teamwork that allow the company to succeed, study of your competitors and consumer is also very priority. In running business, understanding yourself is not enough; you have to understand your competitors and consumer as well as yours if you want to survive and become the leader in your industry.

 

                            

Suggestion

 

For those future cooperative education students who have an opportunity to read this, I would definitely recommend you to work at Modernform Group Public Company Limited because this organization has well prepared all the things that cooperative education students should have learnt. You would have a chance to purpose your ideas and recommendations and if it is possible to be implemented, they would let you do. At this point, not every organization would provide such a great opportunity like this. Moreover, I can guarantee this organization would be the place where you want to work with.

"Working at Modernform not only gives an opportunity to explore my abilities but also inspire me a future career"
                       - Chatnarong K.

Contact : Chatnarong K. (Sun)

Tel : 084-6369317

Line ID: 5415504

COOPERATIVE EDUCATION

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