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Contact : Sirasidhi Chaiphibalsarisdi (Xin)

Tel : 086-6205493

Line ID: xingzb

Cooperate Communication Strategy Team, Modernform Group Public Co., Ltd.

Experience Sharing

 

There are many experiences from the cooperative education and I wish my experience sharing can help you to make the right decision. Firstly, I had opportunity to be the marketing team in the annual sale day which had to prepare the answer to customers that got the problem. Secondly, I was one of the staff in learn @ site day. Thirdly, I was to be the actor in Modernform’s advertisement (VDO) about the office furniture and they said the advertising will launch in the showroom. I had the opportunity to study about Photoshop and llustrator then I could help my team to do the art work and these skill help me a lot for doing the powerpoint slides. Fourthly, I was one of the staff in the 35th celebration anniversary event that had to take the guess in level of executive.

 

For the problem, I think everyone must face with the problems it is depend on who face the big one or small one. For me, I faced just one problem; It is the culture and it is the big one for me because Modernform’s culture is quite formal that is opposite with my characteristic definitely 100% so when I was working I felt like not comfortable to talk, act, and etc. But this was the best chance to improve and develop myself. One time, I thought I wanted to withdraw cooperative education because I felt Moderform is not my place to stay but I really had to thank you my teachers and mentors that tried to talk with me and changed my mind. Especially my mentors, they just know me for 2 months but they tried to talk with me very nice and also tried to understand me even my position was just trainee. What do you think about them, they are the mature that work for a long time as the professional in this company but they were really care just one of trainee that cry to withdraw as the kid like me. Finally I decide to adapt my to the company; my mentors always help me all the time and never mad at me.

 

One thing that I really impress is trust from the mentors. As I wrote in the second paragraph they gave me the chance to continue the work even I might make trouble to them again but this is not the only thing that I impress because when I was doing cooperative education Modernform also has the 35th celebration anniversary and in the event Modernform want to open the video “the process of production Soulmate chair (the gift that Modernform want to give to their partner)”. The duty was come to my team then the great opportunity came to me. My mentors assign me and my friend to record all of the production process and sent to editor. It is very challenge me because I never study in this way before. Finally my friend and I could finish it and our work was opened in front of more than 100 Modernform’s partners. Moreover my mentors let me to join many important meeting even the meeting with executive and also give me the chance to share my idea to them. So I could gain a lot of experiences from these things so much.

                            

Project

 

My project is “Create marketing communication plan to build awareness, particularly considering impact of TV digital”. The objective is increase brand awareness of Modernform. This project comes to me because nowadays people do not know Modernform enough because Modernform concentrates to do B2B by selling furniture to the project 80%. So Modernform did not do advertisement as much as SB furniture or Index. It leads to the problem. I had to create marketing communication plan (1 year plan for 2015) for Modernform and I also need to estimate the budget. Everything in my plan based on the research that I did and secondary data. For my recommendations, I divide targets into two groups, “existing target and young generation”; moreover, doing my plan will reach the medium mass, too. I recommended Modernform to do the TVC for their existing target and create engagement on social media for young generation under the key message “Always be with you”. All of it I needed to think by myself even though the key message and mentors would help me by giving the suggestion all the time.

"My problem is; I always do anything as I want all the time. If I do not want to do it, I just ignore that things but working at Modernform teaches me to win my mind for the first time"

                                     - Sirasidhi C.

Suggestion

 

I would like to recommend Modenform to the person who have formal characteristic for the example P’Champ; and everyone who want to know about how to do the marketing for premium products. 

COOPERATIVE EDUCATION

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