ACC School of Commerce
Martin de Tour School of Management and Economics
Junior Marketing Associate,
Modernform Group Public Co., Ltd.
Project
Modernform Health & Care expanded business into cancer treatment market by introducing "Oncothermia" the new and innovative way that most of foreign countries use to treat tumor cancer. However, because this treatment is new for Thai people. Therefore, if we just introduce without strategic plan there will be lack of trust in both cancer patients' mind and physicians' mind. We have to make unknown cancer treatment to be well known in Thai market. Therefore, in order to educate and send the information message to the target, we have to select the appropriate media to know about this cancer treatment information.
Project Introduction
Presently, we are lack of the reliability, the physicians do not clearly know and understand about this cancer therapy. Even though we have a medical test from oversea, they still lack of trust in this treatment. Moreover, people in Thailand do not aware of another recognized cancer treatment that use heat to treat cancer cell and this method is effective. Then, we are going to create strategic plan to implement for Oncothermia to accomplish our objectives as the following;
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To create credibility of Oncotherm in medical profession society and cancer patients
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To create awareness of Oncothermia Therapy to Thailand by introducing to physicians and cancer patients
In conclusion, Oncothermia cancer treatment is already known in Thailand. We can send the message to our target both physicians and cancer patients. There are many cancer patients interest and request this treatment. In exhibition, the oncologists interest and want to see full presentation of Oncothermia cancer treatment. So the plan will be continually implemented. Our ultimate goal is to make Oncohermia cancer treatment to be well known in Thai medical market. My recommendations are just the suggestion for promoting this treatment. However, according to the suggestion I believe that the Oncothermia cancer treatment will be recognized and well known in 2015.
"I have learned so many new things and have a chance to do a difficult task and one thing I liked was their contribution even though the task is difficult, they always give me advice and guidance to complete the task"
- Supamongkol K.
Experience Sharing
There are several things I have studied during cooperative education program. I have experienced in real working life since the first day. This is my first time that I am supposed to be one of their employees working under responsible of Marketing Executive in Marketing Department. The major task of Marketing Executive is to promote the business to the market and make the brand to be well known to the target. I have learned in both target markets of MHC which are retail business and hospital business. For example, I have to study in Elderly parent’s behavior and create an article to support their behavior at their home. And also, I have learned about the channel that use to reach retail customers. One of the channel is internet, when the customers have questions or interest in products they will contact through this channel and I am the one who prepare the marketing tools to support the retail business such as the artworks in website. Moreover, to create an article I have a chance to contact with the editor from Magazine by myself and send the articles within deadline. For hospital business, I have a chance to go to hospital observing my manager and mentor contact with the customers who are doctors. I have participated in the exhibition that organize for doctors. I have learned how to organize the booth exhibition since the beginning of the process start from designing the booth to operation during the exhibition. Furthermore, I have visited the hospital or related organizations such as National Cancer Institute so many times. At first I have no experience about this kind of business but now I have experienced.
Suggestion
This company’s culture is match with students who are positive attitude and creative thinking, can work under pressure, work with colleges and have negotiation skill to contact with people outside company. If you have your own idea you can present to your mentor or manager but make sure that you have supported evidence or materials back up your idea. Students who have creative skill in graphic design are appropriated.Good presentation and communication skills will help you when you need to talk with customers or people from other companies. Knowledge in marketing research and communication will help you when you do your project.
Contact : Supamongkol K. (Byn)
Tel : 083-0131823
Line ID: robyn_bl